DIRECTOR, DIGITAL

About SPORTFIVE

SPORTFIVE is an award-winning agency, including Leaders Sports Awards’ 2024 and 2025 Global Agency of the Year and iWorkinSport’s 2023, 2024, and 2025 Most Attractive Sports Marketing Agency. We at SPORTFIVE utilize the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans by leveraging a global network paired with decades of experience and entrepreneurial spirit. As a market leader with customer centricity and vast data intelligence at its core, SPORTFIVE leads the sports business into the future through its digital solutions and aims to be the most progressive and respected partner in sports. 

SPORTFIVE is one of the largest global sports marketing agencies, with 1,200 local experts based in 15 countries active in football, golf, e-sports, motorsport, handball, tennis, American football, World Cup, Olympics and many more. 

Job Title: Director, Digital

Primary Work Location: New York, NY

Team and Job Overview

SPORTFIVE is seeking a Director, Digital to drive SPORTFIVE’s U.S. digital strategy, innovation, and execution. This role is responsible for driving client engagement, content development, platform growth, revenue generation, and employee development. The Director will manage individuals, projects, cross-functional teams, collaborate with internal and external partners, and deliver measurable business impact. The work involves holistic digital marketing, including social media, influencer marketing, media partnerships, and more.

This role reports to the VP of Digital, USA/Canada.

Essential Job Responsibilities

Digital Strategy & Innovation

• Develop and execute a comprehensive digital strategy aligned with SPORTFIVE’s U.S. business objectives.
• Identify and implement emerging technologies and trends to enhance digital capabilities and fan engagement.
• Drive innovation in digital products, services, and content offerings.

Content & Engagement

• Oversee content development and distribution across all digital platforms with a heavy focus on social media.
• Lead campaign development and storytelling to grow and engage audiences.
• Ensure content is optimized for performance, brand alignment, and audience resonance.

Platform Growth & Revenue

• Lead digital platform growth initiatives, including paid/organic acquisition, CRM, and lifecycle marketing.
• Collaborate with commercial teams to integrate digital solutions into client offerings and drive monetization.
• Own performance marketing, analytics, and reporting to maximize ROI.

New Business & RFP Leadership

• In partnership with the VP of Digital, lead U.S. Digital’s new business efforts to identify, pursue, and secure new client opportunities.
• Lead the digital strategy, ideation, and solution development for RFPs (Requests for Proposal), pitches, and presentations to ensure SPORTFIVE’s digital capabilities are positioned as a key differentiator.
• Develop tailored, insight-driven proposals in collaboration with cross-functional teams
• Oversee the creation of digital case studies, credentials, and best-in-class work examples to support business development.

Team Leadership & Collaboration

• Lead, develop, and mentor the U.S. Digital team to achieve strategic goals.
• Foster a collaborative environment with creative, commercial, brand, and data teams.
• Build strong relationships with clients, rights-holders, media partners, and vendors.

Performance & Analytics

• Establish KPIs and reporting frameworks to measure digital performance and business impact.
• Leverage data insights to refine digital strategy and enhance campaign performance.

Minimum Qualifications

• 8+ years of progressive experience in digital marketing, content strategy, or digital product management, ideally within sports, entertainment, or agency environments.
• Proven track record leading high-performing teams and delivering successful digital campaigns.
• Deep expertise in social media, content strategy, paid/organic growth, audience development, and influencer marketing.
• Strong understanding of analytics tools
• Excellent leadership, communication, and project management skills.

Competitive Qualifications

• Exposure to emerging technologies (AR/VR, AI, blockchain) in digital ecosystems.
• Fluent in Spanish.
• Knowledge of photo and video editing tools such as Adobe Photoshop, Lightroom, Premiere.

Cultural Fit

• Passionate about sports and digital innovation.
• Entrepreneurial, proactive, and thrives in a fast-paced, team-oriented environment.
• Collaborative, adaptable, and committed to continuous improvement.
• Strong client service orientation and ability to build trusted relationships.
• Ability and willingness to work non-traditional hours, including evenings, weekends, and holidays

Job Requirements

• Ability to be in our New York, NY office at a minimum of 4 days per week.
• Ability to work non-traditional hours, including evenings, weekends, and holidays as is standard in the sports and entertainment industry.

Compensation
Salary Range: $95,000 – $120,000

SPORTFIVE is providing the compensation range it might pay for this position. The rate of pay offered will be dependent on the successful applicant’s education, experience, knowledge, skills, and abilities in addition to internal equity and geographic location. 

Benefits
Working at SPORTFIVE provides a comprehensive suite of benefits including medical, dental, vision and retirement savings. 
Affordable employee medical premiums starting at $32.52 per month (highest deductible) to $173.64 per month (lowest deductible).
Employees start at 10 vacation days per year (increasing with seniority) plus 20 paid holidays.
401(k) with matching up to $4,000 per year.