Missions
 

SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rights-holders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

In Asia, SPORTFIVE has over 30 years of proven performance with offices in Singapore, Sydney, Shanghai, Hong Kong, Tokyo and Seoul. The industry leading agency specialises in delivering a comprehensive range of solutions and services for brands, right-holders and fans across the whole value chain. With dedicated teams focused on media and brand-led sales, content production, turn-key event management, design studio, digital marketing and activation, SPORTFIVE is well placed to support brands and rights-holders in creating valuable partnerships in the region.

SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

About SPORTFIVE

There’s nothing quite like the emotional power of sport.

At SPORTFIVE, we deliver pioneering partnerships in sports. We believe in the responsible commercialization of sport and connect brands, rights holders, media platforms and fans through a global network, deep expertise and an innovative mindset.

With more than 1,200 local experts across 15 countries, SPORTFIVE operates across football, golf, esports, gaming, motorsport, handball, tennis, basketball, American football and much more. As a market leader with customer centricity and data intelligence at our core, we aim to be the most progressive and respected partner in sports.

Role Overview

We are looking for a Partnership Manager to join our team in Shanghai. This is a hybrid role spanning partnership development and event operations, supporting key commercial projects across football, golf and other major sports events.

The role will work closely with regional and local teams to support business development efforts, develop client-facing materials, coordinate internal stakeholders and contribute to the successful planning and delivery of partnership campaigns and event activations. The Partnership Manager will also act as an important liaison across markets, helping to drive collaboration and ensure projects move forward effectively.

This is a full-time permanent opportunity supporting SPORTFIVE’s business in China through our designated local employment structure.

Key Responsibilities

Partnership Development & Commercial Support

• Support the development of sales proposals, pitch presentations and other commercial materials for clients and prospects
• Identify and develop new business opportunities, market leads and potential partnership prospects
• Build and maintain a healthy sales pipeline, supporting the team in moving opportunities through to conversion
• Conduct market and client research to support partnership strategy and commercial planning
• Assist in preparing partnership concepts, sponsorship packages and tailored client solutions

Project Coordination & Stakeholder Management

• Act as a liaison between regional and local teams, ensuring strong communication and collaboration across different markets
• Coordinate with internal departments including sales, marketing, content, digital and operations to support project execution
• Work closely with external stakeholders, clients, agencies, rights holders and event partners where required
• Support internal alignment on timelines, deliverables and project priorities

Event Operations & Activation Support

• Support the planning and delivery of events, sponsorship activations and other commercial projects
• Assist in coordinating event logistics, partner requirements and operational execution on the ground
• Help ensure partnership deliverables are fulfilled to a high standard and within agreed timelines
• Support post-event wrap-up, reporting and internal debrief processes

CRM & Reporting

• Maintain accurate client and opportunity records in CRM systems such as Salesforce
• Track client interactions, commercial progress and project updates in a timely manner
• Support reporting on pipeline status, partnership activity and project outcomes
• Ensure commercial documentation and internal records are properly maintained

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Sports Management, Communications or a related discipline
• Around 5 years of relevant experience in partnerships, sales support, account management, event operations or sports marketing
• Experience supporting commercial projects, client proposals and cross-functional coordination
• Strong project management and organizational skills, with the ability to manage multiple workstreams simultaneously
• Strong interpersonal and communication skills, with confidence working across teams and stakeholders in different markets
• Commercially minded, proactive and detail-oriented
• Proficiency in PowerPoint and Excel; experience with Salesforce or other CRM systems is preferred
• Fluency in Mandarin and strong working proficiency in English are required
• Passion for sport and an interest in the sports business industry will be an advantage

Why Join Us?
At SPORTFIVE, you will be part of a global team shaping the future of sport business. This role offers the opportunity to work across exciting partnership projects, major sports properties and event activations, while collaborating with colleagues across different markets and functions.

If you are commercially driven, highly organized and excited by the fast-paced world of sport, we would love to hear from you.

Job Conditions

This role is located on site at our Shanghai office.

Category

Sales 

Type of contract
 

Regular 

Contract start date
 

04/20/2026 

Reference

2557